Why We Bloom Coffee

Before the coffee begins to brew, it takes a quiet little pause.

It's called the bloom.

When hot water first meets freshly roasted coffee, tiny bubbles begin to rise as natural carbon dioxide escapes from the grounds. Giving the coffee a few moments to bloom allows the water to reach the grounds more evenly, helping the flavours develop with greater balance and clarity.

It may only take 20 to 30 seconds, but it's one of the simplest ways to make a better cup.

How to bloom

1. Pour just enough hot water to gently wet all the coffee grounds (about 30 ml).
2. Wait 20–30 seconds.
3. Continue pouring slowly until you reach your desired amount.

That's it.

A small pause can make a surprisingly big difference.

Do I always need to bloom?

We recommend blooming every cup, especially when brewing freshly roasted coffee.

If you're in a hurry, your coffee will still taste good.

But if you have an extra half minute to spare, blooming helps bring out a sweeter, more balanced cup.

Sometimes, the best coffee begins by slowing down.